When it comes to putting logos on floor mats, the only real limitations are the ones that govern your creativity. With dozens of colors to choose from, you can come up with an exciting new business logo or a fresh take on your business name and then display it on a logo mat for all of your customers to see.
That said, there are some things to be aware of when you’re trying to determine what to put on your logo mat. If you follow these “eight simple rules,” you should be able to create a design that achieves your marketing goals.
- Make sure the logo identifies your business. This seems intuitive, but you’d be surprised how many owners try to create some type of complex, unique logo which doesn’t easily identify the company. If a stranger can’t look at your logo and immediately know what your business is, then it probably won’t work as a marketing tool.
- Choose the type of logo floor mat that works best for your business. The Classic Impressions is the perfect indoor mat. The SuperScrape Impressions is made of tough rubber to scrape away dirt from shoes. The WaterHog Logo Inlay can absorb up to 1.5 gallons of water per square yard.
- Adjust your mat cleaning schedule accordingly. Even though your floor mat is designed to look great for years, you still may want to clean your logo mat a bit more frequently so it is appealing to customers. Another tip: avoid logos with large areas of white in them, because they’ll show dirt more easily.
- Don’t use stock images. You know those ClipArt images that can be found on almost everyone’s computer? Don’t use that image on your logo mat; it makes your business look cheap, derivative, and generic. Invest in a unique image or create a logo from scratch, or just stick with the name of your business.
- Don’t get too trendy. It’s a good idea to keep up with current advertising styles. But you should be wary of choosing an image that’s probably going to be obsolete after a few years (or months).
- Don’t use type that is too small. Some businesses just choose an image for their logo mats that they also use in print ads. But while the font sizes and text styles may look good on paper, they may look blurry on a mat. Pay attention to slogans, bullet-pointed lists, and tag lines in your mat images and make sure people can read them.
- Don’t go overboard with colors. Using several colors for a logo mat is a great idea. The problems arise if the shades are too subtle or the colored areas are so small that they can’t be attractively reproduced on your mat. Ask an Ultimate Mats logo specialist about your color scheme.
- Be careful with photographs. Photos with too many details won’t look good on a floor mat. If you want to base your logo on a photographed image, make sure it is fairly simple (like a tree, a house, or an animal). And for goodness sake, don’t put a person’s face on your floor mat. People will be wiping their feet on it, after all.
When utilized properly, logo mats can be an invaluable component of a business’s marketing strategy. But you don’t want your logo or mat to be remembered for the wrong reasons, so use a little common sense when formulating the design for your logo floor mat.