You don’t have to view a floor mat only as a piece of business equipment. If you have a business logo imprinted on it, the custom mat can act as an eye-catching decorative accents and/or a valuable marketing tool. The only limitation is your imagination!
Here are some of the hottest logo-related trends for 2013:
- Basic shapes and colors. Keeping it simple is back in style. The combination of a recognizable geometric shape and a simple color is making a comeback this year.
- Mosaic. Multiple bright colors are always eye-catching in a mat logo. These days, hues patterned in mosaic form connote diversity and inclusion of ideas, products, and people.
- Monograms. The great thing about monograms is that they can work for practically any company. They’re especially well-suited for floor mats.
- Handwriting in shapes. A popular idea is a company’s name written in cursive and “compressed” into a supporting shape. For instance, “Jack’s Burgers” in the shape of a hamburger, or “Java Stop” in a coffee cup.
- Natural marks. This style encompasses many naturally-occurring patterns, from tree rings to fingerprints to land topography. For floor mats, why not use a footprint? It is both functional and symbolic.
- Transparent overlapping colors. This relatively new technique involves different shades of the same basic color that “overlap” and appear to transition from darker to lighter shades or vice-versa.
- Splatters. Random splashes of color resembling paint or watercolors are frequently found on all kinds of products these days. Since they are designed to catch “spills,” a splatter pattern is even more at home on logo mats.
- Badges. Logos with crimped or wavy edges that resemble seals, stamps, or badges are coming back into vogue. They exude an air of “officialism,” and they fit very well in the center of a floor mat.
- Banners. Like a grand opening sign or a beauty queen sash, flowing rectangular banners (either alone or draped across a logo) are commonly seen in 2013. They can also be framed perfectly when placed on rectangular floor mats.
- Slash. The character is ubiquitous in web addresses, and it’s now making its way into logos, usually to denote opposites (“Formal/Casual”) or divide names (“Hanson/Walters”).
- Crossed objects. This image has a long and storied history in family crests and exclusive club symbols. Now it’s returning to favor in everything from simple lines to business-appropriate symbols like rolling pins, shovels, or oars.
- Wave. This doesn’t refer to a “crashing on the surf” wave, but rather a “swirl a wine glass” wave. It adds depth to a logo and exudes the notions of gentle motion and controlled flux.
- Molecules. Small geometric shapes connected by straight lines are ideal for businesses that want to be known for their precision, attention to quality, and specification-driven results.
- Map pins. Those “pointed oval” icons that you see displayed on mapping software to denote locations? They’re making their way into logos. They dovetail nicely with logo mats which tend to be placed right outside a business’s front door.
- App icons. The circular or curved-square shapes that represent digital applications on smartphone and tablet screens? Their designs are seeping into logos for actual companies.
Not only can you put your company’s unique logo on a floor mat, but you can choose from three different mat styles depending on your needs: Classic Impressions, SuperScrape Impressions, or WaterHog Logo Inlay. Contact Ultimate Mats today to see which logo mat is right for your business!