What's Really in Your Logo Mat?

by Chris Martin on December 18, 2013

Everybody who walks on a logo floor mat will observe the colors, designs, words, and images that it displays on its surface. But few people stop to think about what’s just below the surface of the mat, namely the dirt and particulates that the mat traps instead of allowing it inside a business. In other words, what exactly is dirt, anyway?

What we refer to as dirt usually consists of the following elements:

  • Water. Not what you would normally think of, but dirt can sometimes be as much as half water. On rainy, snowy, or icy days, this water has a tendency to become tracked into your business. And if you have a hard flooring surface, that’s a slip-and-fall accident just waiting to happen.
  • Rocks.Those small rocks that you notice when looking at dirt? They can also get tracked in if they become nestled in the wide tread of a work boot. Then when someone else comes along with a flat-soled shoe, the rock might cause a slippage that’s sudden enough to spill a hot beverage that he or she is carrying.
  • Sand. If your business is near a coast or beach area (or your roads get sanded in the winter to prevent ice formation), you’re probably quite familiar with sand on your floors. Though small amounts generally don’t cause slipping hazards, the lighter color of sand tends to show up on carpets and dark flooring.
  • Clay. Depending on the makeup of the soil in your area, clay may be a key component of floor dirt. The biggest trait of clay is that it’s sticky, meaning that it gets ground into carpets or accumulates on flat floors enough to pose a minor slipping hazard.

  • Salt. Like sand, salt is often used to break up ice on roadways and sidewalks during the winter months. Naturally, this salt clings to footwear and winds up on your business’s floor where it can stain carpets or even discolor many types of laminate flooring.
  • Organic matter. Also known as humus, this is made up of bacteria and fungi, decaying leaves and plants, and the remains of ants, worms, and other animals. These substances combine to make fertile soil for planting but on indoor floors, it all just looks like filthy dirt.
  • Animal feces. This is the one aspect of dirt that no one likes to talk about. But animal waste gets absorbed in soil and can be brought inside on the soles of people’s shoes. This is especially disturbing when you need your business to be hygienic, like when you serve food.

Positioning a logo floor mat outside or just inside your business entryway can capture much of the dirt that employees or customers track in. And since logo mats are easy to clean, they save worker man-hours that would be spent on repeatedly vacuuming or mopping dirty floors.

So why not invest in a logo mat? The people at Ultimate Mats have plenty of options to choose from, such as a SuperScrape Impressions, Classic Impressions, or the WaterHog Logo Inlay mats. There’s a size and color scheme that suits your decor, and the mat can double as a marketing tool with your business name, logo, or slogan. The best part about a logo mat is that customers will see it, and will also notice how clean your floors are!

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