A Classic Impressions mat by Ultimate Mats can add just the right aesthetic touch to any business. In addition, this handsome floor covering can perform double duty as a marketing tool while it protects your interior floors from soils and moisture. By putting your business name, logo, slogan, or favorite catchphrase on a Classic Impressions mat, you can reinforce the image or idea of your business in your customers’ minds.
On that note, what color(s) should be on your Classic Impressions logo mat?
Obviously, if you’ve carefully chosen the colors for your logo, they should be the ones that appear on your mat. This is especially true if your business logo incorporates a distinct background color. However, many business logos are either black-and-white creations by default or are printed in various colors depending on the medium. If you only want the name of your business or other text on your Classic Impressions mat, then you probably aren’t tied to a single color or combination.
Designers and marketing types will tell you that certain colors have been paired with specific qualities, moods, or emotions over the years. Although you will likely appreciate any positive adjective that is associated with your business, it’s often wise to stop and consider what your company’s core values really are. Once you do that, you can help portray these values through your use of colors in your marketing, and on your Classic Impressions mat.
Here is a color guide to get you started:
Which companies use it: Target, Coca-Cola, Kellogg’s
What it’s associated with: Energy, boldness, youthfulness
Classic Impressions choices: Red, Rose, Burgundy
Which companies use it: Best Buy, McDonalds, Hertz
What it’s associated with: Warmth, clarity, optimism
Classic Impressions choices: Yellow, Gold, Dark Gold
Which companies use it: Facebook, Wal-Mart, American Express
What it’s associated with: Trust, security, strength
Classic Impressions choices: Royal Blue, Light Blue, Navy
Which companies use it: Starbucks, John Deere, Whole Foods
What it’s associated with: Growth, health, wealth
Classic Impressions choices: Moss Green, Emerald Green, Forest Green
Which companies use it: Yahoo!, Taco Bell, Monster.com
What it’s associated with: Imagination, wisdom, tranquility
Classic Impressions choices: Purple, Burgundy
Which companies use it: Firefox, Fanta, Nickelodeon
What it’s associated with: Cheerfulness, confidence, aggressiveness
Classic Impressions choices: Orange
Which companies use it: Apple, Honda, BMW
What it’s associated with: Neutrality, calm, elegance
Classic Impressions choices: Dark Grey, Silver, White Silver
Which companies use it: Amazon, New York Times, Oakland Raiders
What it’s associated with: Power, sleekness, luxury
Classic Impressions choices: Black
Which companies use it: NBC, Google, eBay
What it’s associated with: Diversity, inclusiveness, whimsy
Classic Impressions choices: 25 of them
If you’re having trouble deciding on the perfect color for your Classic Impressions mat, or you just want some advice or another opinion, feel free to contact any of the Ultimate Mats representatives and pick their brains. They will do everything they can to make sure that you are completely satisfied with the look of your Classic Impressions logo mat!
Image credits: Ultimate Mats