Logos have been around as long as anyone can remember. Heck, they were probably used thousands of years ago in cave drawings to denote a certain tribe, god, or animal.
But in recent years, logos have become an integral part of the marketing efforts of all different kinds of businesses, from major worldwide conglomerates to one-person side ventures. They help encapsulate a business’s offerings, goals, and value in a single image.
It’s not uncommon for entities to create a symbolic character to use as their logo. Some of these characters are beautiful, innovative, and iconic.
But others are just plain weird. Here are eight of some of the weirdest the world has to offer:
1. This looks like the logo for an organization of vegan sailors. Actually, it’s the mascot of a California minor league baseball team. The Stockton Ports rendition of “Five O’Clock Dock” is supposed to represent the city as the nation’s largest inland port as well as the asparagus capital of the world. But it’s possible that team officials were just trying too hard to get all that into one logo.
2. Another minor league team, the Eugene Emeralds in Oregon, pitched this as one of the versions of its logo. It’s hard to tell if this green-tinged Sasquatch is doing his best Gene Kelley “Singin’ in the Rain” impression, or if he’s becoming a violent environmentalist. (“Hey! Who cut down this tree? “They’re gonna payyyy…”)
3. There are plenty of proud Boston Red Sox fans. But even they may be ashamed of this 1950s team logo. It’s difficult to decide whether it’s a caricature of Jay Leno or the state of Louisiana. Plus, when did socks start wearing headbands?
4. Stop laughing, Cleveland. This was your football team’s mascot during the same decade. The idea was to create a “brownie” character (which is similar to an elf), but it wound up looking like the spunky, mahogany-hued little brother of the Notre Dame leprechaun. It was so poorly received that the Browns gave up logos for good.
5. This one’s self-explanatory: the logo for the Detroit Tigers in 1927. But instead of appearing fierce and menacing, this big cat looks like he just got goosed. Or became constipated. Or is trying to remember the answer to a sports trivia question.
6. Though this is simply a web design creation and doesn’t describe a particular business, it’s definitely a combination of two concepts which have absolutely nothing in common. But it does conjure up an image of fearsome Norse warriors emerging from their ship into a sunny grove of tropical fruit trees.
7. His name is actually Uncle Slam, and he represents a ’90s thrash/punk band by the same name. If you try really hard, you can almost envision this guy as the geared up, weapons-fanatical, Terminator-esque nephew of our nation’s icon doing a little tax collecting for his uncle. Or something.
8. And finally, there was this monstrosity from the most recent Summer Olympic Games in London. Now, the Olympics has long been the home of misfit logos, but this one seems to be a mishmash of the year 2012, a lumbering yeti-like creature, and what’s left of a window after someone throws a shot put through it.
Quick question: what’s the one thing that these weird logos have in common? They would all look fabulous on a logo mat from Ultimate Mats. With Ultimate Mats’ wide array of color choices and its state-of-the-art digital printing system, you can be as weird as you want with your image choice for your mat. So after you’ve let your imagination run wild, check out Ultimate Mats website to see which logo mat would be an ideal home for your unique logo!
Image credits: Tumblr, Ben’s Biz Blog, Inventor Spot (#3-#5), IGN, Pictograms, Inspire First.
Written by Chris Martin