What Size Entry Mat is Right for You?

by Chris Martin on January 17, 2014

In business, size matters.

But as a small business owner, you know that “bigger is better” isn’t always true. With limited resources and tighter budgets, you’ve got to remain focused on finding the most ideal size. You want to have a sign that’s visible but not overkill, inhabit a workspace that’s adequate but not too large, and offer discounts that will attract customers without bankrupting the business.

The same logic applies to what size entry mat is needed for your small business. Something too big is overly costly and cumbersome; but a mat that’s too small won’t keep your floors clean and moisture free. So what is the perfect-sized entry mat for you?

The 80% Rule

Here’s the first rule of thumb when choosing a floor mat: it should have a width that is equal to or greater than 80 percent of the width of your front door. So if you have a standard exterior door that’s three feet in width, your mat should be at least 28.8 inches wide. But if your entry features double doors, you’re likely looking at a width of six feet, which would mean that your mat should be at least 4 feet, 9.6 inches wide. So be sure to measure the width of your entry door; any mat that’s too narrow may not provide enough surface area for customers to easily step onto it when walking into your business.

The Two-Step Rule

Now that you’ve established the width of your entry mat, it’s time to figure out its length. Ideally, you want your mat to easily allow each person walking over it to step on it twice (once for each foot). After all, it’s pointless to clean one shoe when the other likely has just as much dirt and moisture on it; and you don’t want customers to have to “stutter step” in order to clean both feet on the mat. While gaits vary by person, a length of at least four feet should be adequate to accomplish your “two-step” goal. But if your business’ parking lot is unpaved, you might want to opt for a longer mat to allow customers to take three or four steps to remove the dirt, mud, and soils from their footwear.

Check Your Door Clearance

The only other measurement that you need to worry about when choosing an entry mat is the the clearance underneath your door. If you have an entry threshold, this probably won’t be an issue. But if the space between the floor and the bottom of your door is smaller that the thickness of your mat, the door will stick or stop when you try to swing it open over the mat. Of course, you can always position your entry mat on the opposite side of the door from where the hinges are to avoid this problem.

Ultimate Mats has a huge selection of entry mats which range in size from 18-by-27 inches to 6-by-20 feet. They even make custom sizes for businesses who have unique entry door needs. In addition, customers can choose from several non-rectangular shapes, and can even have their business name or logo printed on their entry mat as well. So if you need a durable, attractive floor mat that’s just the right size, contact the helpful staff at Ultimate Mats today!

Image credits: Ultimate Mats

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